Peter Viberg

Product Director, IAP & Economy, Candy Crush Saga

Peter Viberg is an experienced product director specializing in in-app purchases and economy within the mobile gaming sector, currently serving in this role at King since May 2020, having previously held positions at the same company including associate product director and senior product manager. Prior to his tenure at King, Peter Viberg worked at Bisnode as group strategy lead and pricing analyst, and at PriceGain as a senior consultant focused on pricing and revenue management. Additional professional experience includes a consultancy role at B&B TOOLS, marketing responsibilities for the TEAM Career Fair, and sales experience at Teknikmagasinet. Peter Viberg holds a Master's degree in Industrial Engineering and Management from Linköping University and studied at Universidad de Belgrano.

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