Roberto Kusabbi is a seasoned marketing professional with extensive experience in the gaming and entertainment industries. Currently serving as Senior Director of Product Marketing at King since March 2020, Roberto directs the Go-to-Market and Activation plan for Candy Crush Saga, while also overseeing global social marketing initiatives for various King titles. Prior to this, Roberto held key marketing roles at RK Digital, Roborace, Sky, PlayStation, and Tottenham Hotspur PLC, honing expertise in fan engagement, digital content strategy, and social media management. Roberto's academic background includes a Master's degree in Online Journalism from The University of Sheffield and a Bachelor's degree in Sport Science in Football from Liverpool John Moores University.
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