Rocío Morales

Rocío Morales is an accomplished marketing professional with extensive experience in performance marketing, particularly in the area of App Store Optimization (ASO). Currently serving as Associate Director of Performance Marketing at King since March 2021, Rocío has previously held key roles, including Senior Manager of Performance Marketing at King and Senior Product Marketing Manager at Tilting Point. Rocío's expertise encompasses product growth strategy development, cross-functional team collaboration, and the implementation of data-driven marketing strategies to enhance user acquisition and product visibility. Prior roles include Senior Strategist at King, Mobile User Acquisition Specialist at Socialpoint, and Team Lead in Digital Marketing at Dooflow, among others, demonstrating a robust foundation in digital and performance marketing. Rocío holds degrees in Strategic Marketing from the University of California, Riverside, and Marketing from Universidad Rey Juan Carlos, along with a certification in Product Management from AllWomen.