Sandra Davidsson

Sandra Davidsson currently serves as a Senior Product Director at King, leading the engagement product team focused on enhancing live operations for game creators. With a robust background in marketing operations and technology, Sandra has held multiple senior roles at King, including Senior Director of Marketing Operations, where management of a 35-member team resulted in successful marketing campaigns and technology strategy implementation. Previous experience includes leadership positions at Vistaprint, where development and optimization of CRM capabilities were key responsibilities, and at Advertising.com, where management of campaign performance significantly improved advertiser retention. Sandra holds a 1st class BA (Hons) in Marketing Communications from the University of Greenwich.