Shelley Drogt

Shelley Drogt is a seasoned marketing professional with extensive experience in CRM and lifecycle marketing. Currently serving as a Senior CRM Specialist at King, Shelley leads strategic CRM campaigns for Candy Crush Saga, enhancing player engagement through personalized messaging and smart segmentation. Previous roles include Lifecycle Marketing Manager at Tripledot Studios, where data-driven insights were utilized to optimize user journeys, and Lifecycle Marketing Specialist at Zynga, focusing on user behavior analysis for targeted campaigns. Shelley also held marketing and customer service roles at Betway Group and Het Betere BoerenBed, demonstrating a strong track record in driving player satisfaction and implementing effective marketing strategies.