Shelley Drogt

Shelley Drogt is a seasoned marketing professional with extensive experience in customer relationship management and lifecycle marketing within the gaming and tourism sectors. Currently serving as a Senior CRM Specialist at King, Shelley leads strategic CRM initiatives for Candy Crush Saga, enhancing player engagement through targeted communication and personalized campaigns. Previous roles include Lifecycle Marketing Manager at Tripledot Studios, where Shelley optimized user journeys based on data analysis, and Lifecycle Marketing Specialist at Zynga, focusing on user behavior to boost engagement and monetization. Earlier experience includes positions as a CRM Executive at Betway Group and Marketing Executive at Het Betere BoerenBed, showcasing a strong foundation in marketing strategy and customer service.