Steph McDermott

Steph McDermott is an experienced professional in product marketing and consumer insights, currently serving as Associate Director of Product Marketing at King since December 2022. Prior roles include Senior Player Insights Manager at King and Senior Consumer Insight Manager at Bally's Interactive, where responsibilities included analyzing consumer behavior and providing strategic insights. Previous experience encompasses positions at Sparkler as a Senior Consultant and Research Consultant, and at Join the Dots as a Senior Research Executive, Research Executive, and Graduate Research Executive. Steph McDermott holds a BA (Hons) in Advertising and Brand Management from The Manchester Metropolitan University, completed in 2014, and attended Loreto Grammar School in Omagh between 2003 and 2010.