Tom Hirsch

Tom Hirsch is a Senior Product Manager at King, where responsibilities include leading a cross-functional team to enhance game experiences for returning players, resulting in a 10% uplift in RPI through initiatives like a new season pass. Prior roles at King include Data Scientist - Tech Lead, where Tom managed a centralized analytics team and introduced AI for game level optimization, and Senior Data Scientist, focusing on marketing analytics and cross-promotion strategies that improved overall company revenue by over 5%. Earlier experiences as a Marketing Investment Optimisation Analyst at Barclaycard involved utilizing data science tools to communicate trends for better investment decisions, and as a Risk Analyst at Banco Santander, specialized in predictive modeling for credit risk assessment. Tom holds a BSc in Mathematics from Queen Mary University of London.