Alex New is an experienced technology architect specializing in solutions architecture, innovation, and digital transformation. They served as a Principal Solutions Architect at Berry Bros. & Rudd from 2021 to 2025 and as a Digital Architect at Specsavers from 2016 to 2020, where they focused on omni-channel retail transformations and GDPR compliance solutions. Alex has also held roles as a Senior Solution Architect at Virgin Atlantic Airways and a Principal Technical Architect at System1Group, showcasing expertise in high-performance ecommerce systems and customer-facing solutions. Currently, they work as an Architect at Kingfisher plc.
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