Mike Rowland is a seasoned marketing leader with extensive experience in the ultra-competitive igaming industry. Currently serving as the Head of Customer Value Management & Operations at KingMakers, Mike has previously held roles such as Head of Sports CRM at Medier Agency and Brand Manager at Sporting Group. With a BSc (Hons) in Sports Management from Northumbria University and a Mini MBA in Marketing, Mike is known for establishing C-level relationships and fostering collaboration across teams to drive measurable success and innovative marketing strategies.
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