Nick Baker is currently the Head of Gaming Retention at KingMakers, a position they have held since 2025. They previously worked at Betfair from 2022 to 2024 in various roles, including Casino Commercial Executive and Interim Gaming Commercial Manager. Before that, Nick served as a Business Development Consultant and Assistant at Zestlife from 2018 to 2022. Their journey began as an LSA Gap Student at Staines Preparatory School in 2014. Nick completed their Post Graduate Diploma in Financial Planning at USB in 2018 and holds degrees from Stellenbosch University and Rondebosch Boys' High School.
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