Kathy Sheng is a seasoned marketing professional with extensive experience in paid advertising and digital marketing. Currently serving as a PPC Marketing Specialist at Kinsta® since February 2020, Kathy previously held the position of Director of Paid Advertising at CanIRank? from October 2018 to February 2020. Earlier roles include Search Supervisor and Senior Search Planner at Campbell Ewald, and multiple positions as Senior Search Planner and Search Planner at GTB. Kathy began their career as a Digital Marketing Strategist at Traffic Digital Agency and an Editorial Assistant at the William Davidson Institute. Kathy holds a Bachelor of Business Administration from the University of Michigan - Stephen M. Ross School of Business.