Alice Gamble

Alice Gamble is an eCommerce Innovation Manager at KitchenAid Australia & New Zealand. Alice is responsible for leading cross-company future state and enhancement projects across various areas such as e-commerce, UX, CRM, customer service, and partnerships. Alice also drives the Conversion Rate Optimisation strategy, collaborating with agencies to conduct multi-variant tests monthly to enhance user experience. Prior to this role, Alice held positions such as eCommerce Manager at Retail Apparel Group and eCommerce Executive at Sportscraft. Alice has a strong background in digital marketing, online trading strategy, CRM, and website management. Alice is a driven professional with a knack for implementing successful digital strategies and achieving key KPIs.