Danielle Friedman

She helped establish the very underpinnings of the agency, and ensures it runs like a well-oiled machine. Detail-oriented and organized, Danielle’s work is mostly behind the scenes as she manages the day-to-day accounting, administrative and HR functions at Kiterocket. She was also an integral part of organizing the Kiterocket lounge at SEMICON West for many years.

Danielle’s career began as office administrator at Smithco Marketing & Communications in 2006, which was acquired by Impress in 2008; Danielle has held positions of increasing responsibility within the organization and was promoted to managing director of operations in 2022. Danielle holds a BA in Mass Communications with a focus on PR from the University of South Florida.