Rafael Serrano is a Product Line Manager for Special Projects at KITH, a position held since 2025. Previously, from 2022 to 2024, Rafael served as a Merchant at Aritzia, where they established the External Collaborations, Partnerships, and Footwear division. Earlier roles include Brand and Wholesale Manager for Suicoke and New Balance, where they significantly boosted sales and managed various partnership initiatives. Rafael earned a Bachelor of Commerce degree from the DeGroote School of Business at McMaster University, graduating in 2019.
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