Yu Tso

Yu Tso is a Senior Product Manager at KKBOX since March 2021, focusing on enhancing subscription growth and improving product experiences, particularly through onboarding and music discovery. Prior to this role, Yu served as a Product Manager at PopDaily, where efforts concentrated on converting passerby into account users through redesigning sign/login and onboarding flows. Yu's experience also includes a tenure at Shopee, starting as an Associate Product Manager and advancing to Senior Product Manager, where significant contributions included developing the Shopee Lite app and designing localized referral functions for Southeast Asia and Taiwan. Yu's early career involved a marketing internship at Conscious Water, involving customer analysis and social media management. Educational qualifications include a Master's degree in International Marketing from King's College London and a Bachelor's degree in International Relations and Affairs from National Taiwan University.