Sofia Holden is the Head of Marketing at Klar, where they lead the marketing team in developing innovative strategies aimed at removing financial barriers in Latin America. Born in Mexico City, Sofia transitioned from a former professional tennis player to a marketing leader with experience at notable companies such as Nike, PepsiCo, and Mars. Throughout their career, they have crafted consumer-driven strategies and executed impactful campaigns, notably creating a Latino brand voice for the Super Bowl LIV ad and introducing the Women's category in Mexico for Nike. Sofia holds a degree from Brigham Young University, where they graduated in 2007.
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