Laura Binet is a Lead Generation Specialist at Klaxoon since November 2020, responsible for managing marketing campaigns targeting prospects and clients, supporting sales teams with content creation, optimizing lead generation channels, and updating the CRM database in Hubspot. Previous positions include Manager Projet Emailing at Yumens - MV Group, overseeing email campaigns and client database management; Chef de Projet CRM at Printemps, developing multichannel contact strategies; and various marketing roles at prestigious companies such as Cartier and Parfums Christian Dior, focusing on digital marketing, campaign management, and customer loyalty programs. Laura Binet holds a degree from Rennes School of Business and has participated in an exchange program at the University of Hull.
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