The fact is that, back in 2016, KLEED was born to be sustainable. We all know that true sustainability – environmental, social and economic – is a journey in itself and ours started when KLEED was born. Today, as a brand, KLEED is in full force – exciting, energized and glorious. Inspiring? Certainly. But how did it all come about? It’s time to tell you the KLEED story.

The true story – the grit and the glamour.

Carolina, the founder and CEO of KLEED, has two ruling passions in her life: wildlife conservation and luxury fashion. Carolina has always worked hands-on, month-long stints, in various rhino and elephant conservation projects in Africa – with the long hours and primitive conditions they entail.Equally important in her life, luxury fashion: artistry, aesthetics, and craftsmanship. The quest for perfection. The thrill of risking one’s all, on one’s daring collection.

Inspired by her iconic grandmother – chic personified, in her flowing silk kimonos and long-line dresses – she knew that luxury loungewear was the future. Yet there was Africa, there was the whole world, beckoning, demanding her attention. How could she possibly reconcile the two spheres? By being true to herself.

Painfully short-staffed – and even shorter on budget – she spent days, choosing through reams of leftover fabrics, working with seamstresses to bring her creations to life and literally worked around the clock to deliver. Uncompromising on quality yet fearlessly focused on growing the brand and it’s markets.

Next, the need for business partners that could fuel KLEED’s growth took her to India. Incredible India.

In India we found a warmly welcoming community of semi-resident designers, wanderlust travellers and itinerant artists – a veritable community of fashion, the arts and design.

And that’s how it all started…

Welcome to KLEED's World,
Carolina Guedes Cruz


KLEED

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KLEED

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