Kleinanzeigen is a free online classifieds market that brings the joy of sustainable trade to everyone. Users buy and sell on Germany's No. 1 for classifieds mainly second-hand. In this way they make an active contribution to more sustainability. On average, more than 50 million ads are available in numerous categories – from children's supplies to electronics and real estate. Kleinanzeigen also offers small and medium-sized businesses the opportunity to present their services online. Around 35 million users per month make Kleinanzeigen one of the most widely used websites in Germany. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

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Kleinanzeigen

Kleinanzeigen's headquarters in Kleinmachnow, Germany

This department is responsible for designing, developing, and maintaining software applications across various platforms.

Software Development

The Engineering Team at Kleinanzeigen is responsible for developing and maintaining the platform that supports Germany's leading online classifieds market. This team consists of diverse roles including software engineers, frontend and backend developers, and engineering managers who collaborate to enhance user experiences, optimize performance, and ensure the reliability of the website and mobile applications. They focus on innovative solutions to drive sustainable trade practices, facilitating seamless interactions for over 35 million monthly users.

Engineering Team

The Marketing and Advertising Team at Kleinanzeigen is responsible for driving user engagement and brand awareness through diverse digital marketing strategies. They focus on promoting the platform's sustainable trade mission, leveraging performance marketing, social media, and targeted advertising to connect buyers and sellers effectively. This team collaborates on campaigns that enhance the visibility of both individual users and small businesses, ensuring Kleinanzeigen remains a leading choice for second-hand goods in Germany.

Marketing and Advertising Team

This department oversees the development and management of products, ensuring they meet market needs and align with strategic goals.

Product Management

The Product Management Team at Kleinanzeigen is responsible for defining and driving the product strategy and roadmap for the platform. They focus on enhancing user experience through innovative features and optimizing search and relevancy tools, ensuring that the marketplace remains user-friendly and effective. Additionally, they collaborate across departments to support advertising operations, user acquisition, and the development of added value services, ultimately aiming to foster sustainable trade and expand the platform's offerings for both consumers and businesses.

Product Management Team

The Data Analytics Team at Kleinanzeigen plays a crucial role in leveraging data to drive decision-making and optimize business operations. They analyze user engagement, market trends, and sales performance to enhance the platform's offerings and improve the user experience. By providing actionable insights and robust data visualizations, the team supports various departments, including marketing, product development, and sales, ensuring Kleinanzeigen remains a leading player in the online classifieds market.

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Other teams

Engineering Team

Marketing and Advertising Team

Product Management

Product Management Team

Data Analytics Team