Marcus Yong

Vice President - Global Marketing, Strategy & Planning at Klook

Marcus Yong has a diverse work experience spanning various industries. Marcus began their career in market research at Research Plus Pte Ltd, where they delivered required survey quotas and was promoted to Team Survey Leader. Marcus then worked as a Market Research Recruiter at Bio polis Molecular Acupuncture. Marcus later served as an Account Executive at Go Direct! and an Account Coordinator at TBWA\ Group Singapore. Marcus briefly worked as an Account Assistant at Chuo Senko Advertising before joining XM Asia Pacific as a Social Media Editor and later as part of the Client Solutions team.

Moving on, Marcus worked at the Singapore Economic Development Board as a Senior Officer, focusing on digital customer engagement and brand experience. There, they managed social business in the US and led the implementation of social media marketing programs. Marcus then joined Scoot as a Digital Marketing Lead, responsible for driving all aspects of the brand's digital marketing efforts.

Currently, Marcus holds various roles at Klook, an online travel platform. Marcus started as a Regional Marketing Director and was responsible for overseeing marketing initiatives. Marcus then became Senior Marketing Director for Southeast Asia, India, and the Middle East. In this position, they built and trained marketing teams, achieved triple-digit top-line growth, and established Klook as a leading tours and activities booking platform. Marcus currently holds the position of Vice President of Global Marketing, Strategy & Planning at Klook.

Marcus Yong earned a Bachelor's degree in Communication Studies (First Class Honors) from Nanyang Technological University Singapore between 2009 and 2012. Marcus also participated in a Semester Exchange Program at Texas Christian University in 2010-2011, focusing on Strategic Planning in Advertising. Prior to that, they attended Singapore Polytechnic from 2004-2007, where they obtained a Diploma in Media & Communications and a Specialist Diploma in Digital Film & Television, specializing in Advertising. Marcus completed their secondary education at Dunman High School from 2000-2003, achieving their GCE 'O' Levels in subjects including English, Chinese, English Literature, Geography, Physics, Chemistry, and Maths. There is no information available on their education at ESSEC Business School.

Links

Previous companies

Singapore Economic Development Board logo
Scoot Tigerair Pte Ltd logo

Timeline

  • Vice President - Global Marketing, Strategy & Planning

    January, 2021 - present

  • Vice President Marketing - APAC

    January, 2020

  • Senior Marketing Director (southeast Asia/india/middle East)

    January, 2019

  • Regional Marketing Director

    May, 2016