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Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business.


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Insider experiences

What’s your favorite thing about working at Klue?

Klue is nothing short of a great environment. I felt right at home right away, thanks to everyone being so welcoming. To be part of a startup like this doing really cool things feels great. Especially here in Vancouver! Also is a big perk that you can work from anywhere with Klue! I work remote in Vancouver and get to go into the office when I want to.

Jason Smith
CEO & Co-Founder
Sarathy Naicker
CTO & Co-Founder
Adam Houghton
VP Customer Success
Tamara Schebel
VP of Product
Adrian Pape
VP Finance
Katie Berg
Senior Marketing Director
Elena Smith
Interim VP, People
Kalle Sveder
Director of Sales

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Funding announcement

Klue raises $15M Series A Round

Klue raises $15M Series A Round

Vancouver-based artificial intelligence startup Klue, which has developed software aimed to give enterprises a better view of their competitors, has raised a $19.7 million CAD ($15 million USD) Series A round of financing. The investment brings the company’s total funding to $24.9 million CAD. Silicon Valley-based Craft Ventures led the financing. Other participants included HWVP, existing investors OMERS Ventures, Rhino Ventures, and BDC Capital, and several angel investors, including Frederic Kerrest, co-founder of Okta, and Zach Coelius. The funding will be used by Klue to accelerate product and machine learning development. Klue was founded in 2015 by CEO Jason Smith, former president of customer intelligence platform Vision Critical, and CTO Sarathy Naicker, former chief technologist at Sophos and Active State. The startup launched out of stealth in 2017 with $4 million in venture capital. Its backers included angel investors like Ryan Holmes (Hootsuite) and Daniel Debow (founder of Helpful, which was acquired by Shopify). The startup aims to help companies find and curate competitive data, by combining web research with employee knowledge into one repository. The software is targeted to product marketers, competitive intel, and sales enablement teams, and allows them to capture, manage, and view intelligence from the web and across the company, as well as communicate insights through platforms their teams already use. With customers that include major B2B tech companies such as Cisco, Tableau, SurveyMonkey, Red Hat, and Shopify, Klue claims it has seen its revenue triple every year for the last three years. The startup’s team currently consists of 50 people, spread across Vancouver, Toronto, and Amsterdam. Klue expects to double its headcount within the next year. (Article taken from Betakit)