Felicia Ormrod is a senior manager in digital and eCommerce with extensive experience in the consumer products and retail industry. They served as the Head of Trade at Target Australia from 2021 to 2023, where they built trading capabilities and led go-to-market transformations. Previously, Felicia was a Strategy Manager at Monitor Deloitte, recognized in Deloitte’s Aspiring Women program for exceptional talent. They are currently the Chief of Staff Online at Kmart Australia and have held significant roles at adidas, focusing on digital commerce and marketplaces across Europe. Felicia earned a Bachelor of Commerce in Accounting and Finance from the University of Auckland in 2015.
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