Joy Liu

Joy Liu is an accomplished analytics and customer data professional with extensive experience across multiple industries, including retail, logistics, and market research. Currently serving as the Customer Data and BI Manager at Kmart Australia Limited since June 2022, Joy leads a team focused on building a robust Customer Data Foundation and enhancing customer-centric decision-making. Previous roles include Product Analytics Lead at Sendle, where Joy supported product management and developed data infrastructure during rapid growth, and Senior Modelling Analyst at 7-Eleven Australia, focusing on shopper insights and statistical modeling. Joy has also held leadership positions in customer insights at BetEasy, developed analytics strategies at Priceline, and contributed to quantitative research at Sportsbet and Lewers Research. Joy holds a Master’s degree in Marketing from Massey University and a Bachelor’s degree in Economics from Jiangsu University of Science and Technology.