Magdalene Sofronas

Magdalene (Magda) Sofronas is a seasoned professional in customer insights and market research with extensive experience in various industries, including retail, tobacco, and consumer goods. Currently serving as a Senior Customer Insights Specialist at Kmart Australia Limited since April 2021, Magda has previously held leadership roles such as Associate Director at Forethought Research and Consumer and Market Insights Manager at Mars Petcare Australia. With a strong background at Philip Morris International, Magda contributed significantly in various capacities, from managing market research to delivering actionable insights that inform brand strategy and marketing initiatives. Magda's academic qualifications include a Master’s Degree in Business Systems and a Graduate Diploma in Business Information Technology from Monash University and Swinburne University, respectively, along with a Bachelor’s Degree in Arts from Monash University.