Sandra Sinclair

Head Of Product - Customer Technology

Sandra Sinclair is an accomplished digital marketer and product strategist with 25 years of extensive experience in the retail sector. Currently serving as Head of Product - Customer Technology at Kmart Australia Limited, Sandra has previously held leadership roles in digital products and eCommerce at Greencross the Pet Wellness Co and BIG W, where a significant transformation of the eCommerce business was achieved. Sandra's expertise includes driving digital product roadmaps, omnichannel eCommerce strategies, and marketing communications across various retail functions. Educational qualifications include an MBA from AGSM @ UNSW Business School and a BCom with First Class Honours from The University of Western Australia.

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