Kyle H. has extensive experience in marketing, with a focus on digital marketing and strategic planning. Kyle has worked in various leadership roles, including Vice President of Marketing at KMC Controls since 2023. Prior to that, they were the Digital Marketing Manager at Dwyer Instruments, Inc. from 2021 to 2023, where they developed and implemented a digital marketing plan that transformed the company's graphics-only order fulfillment division into a full-fledged marketing department. During their tenure, they successfully executed a 5-year strategic marketing plan that resulted in increased revenue and developed expertise in areas such as social media, SEO, lead generation, and project management.
Before joining Dwyer Instruments, Inc., Kyle served as the Vice President of Marketing at Providence Life Services from 2016 to 2020, where they optimized the marketing department's performance through data-driven metrics and technology optimization. Kyle achieved significant savings on digital spending and met established key performance indicators.
From 2015 to 2018, Kyle was the President of GIDE Inc., leading a team of marketing and business consultants. Kyle provided creative and strategic marketing services to mature and start-up businesses, while also teaching and pursuing a Doctor of Business Administration degree. Notably, they performed a cost-benefit analysis for a healthcare company, resulting in substantial savings, and implemented a successful branding and marketing plan for a SaaS brand that significantly increased social media engagement.
Kyle's earlier experience includes serving as an Assistant Professor of Marketing at Trinity Christian College from 2012 to 2016, where they played a key role in rebranding the Marketing Department and improving engagement with the Chicago community to drive enrollment. Kyle also worked as an Administrator and Marketing Manager at The Maximum Group from 2010 to 2012, where they developed company-wide marketing strategies and managed a team.
Prior to these roles, Kyle worked as a Marketing Manager at I.C.E. Inc. from 2001 to 2009.
Overall, Kyle H. has a strong background in marketing, with a focus on digital marketing, strategic planning, and team leadership. Kyle'saccomplishments include driving revenue growth, optimizing marketing performance, and implementing successful branding and marketing initiatives.
Kyle H. obtained a Bachelor of Science degree in Marketing and Human Resource Management from Purdue University. Kyle then pursued a Doctor of Business Administration degree in Marketing from Anderson University. Continuing their education, Kyle earned a Master of Business Administration (MBA) with a focus on Entrepreneurship, Change Management, and Leadership from DePaul Driehaus College of Business.
In addition to their formal education, Kyle has obtained several certifications to enhance their skills and knowledge. Kyle earned The Account-Based Strategy Certification: Fundamentals from Terminus in January 2023. Kyle completed the course "What is Social?" offered by Coursera in June 2020. Kyle obtained certifications in Lead Generation: Social Media, Leading a Marketing Team, and The Mindful Workday from LinkedIn in March 2020. Kyle also holds the Google Shopping Ads Certification from Google Ads, obtained in January 2023. Kyle's other certifications include HubSpot Marketing Software (September 2022), Inbound Marketing, Social Media Marketing Certification Course (both obtained in May 2021), and Google Ads Display Certification, Google Ads Measurement Certification, and Google Ads Search Certification (all obtained in February 2022).
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