Lisa Johnson is an experienced marketing and media professional with a diverse background in various roles. Currently serving as the Marketing Sales Coordinator at KMOV-TV since October 2016, Lisa creates sponsorship opportunities and manages client bookings for the lifestyle show "Great Day." Previous experience includes ownership of Grape Expectations Guest Haus, where Lisa developed comprehensive business and marketing plans. In radio, Lisa has held positions such as On Air Personality at Hubbard Radio Group and Digital Sales Manager at CBS Radio, where innovative digital marketing solutions were crafted for clients. Additionally, managerial roles at Sun-Times Media involved overseeing community publishing projects that significantly increased profit margins. Lisa holds a Professional Arts Broadcasting Degree from the Broadcast Center, obtained in 1989.
Org chart
Teams
Offices
KMOV-TV
KMOV Channel 4 began broadcasting in St. Louis as KWK-TV on July 8, 1954. Four years later, CBS Inc. purchased the station and changed its call letters to KMOX-TV. On May 16, 1986, Viacom International, Inc., bought KWK-TV from CBS. Because CBS retained the KMOX call letters for the AM radio station it still owned locally, a change in the Channel 4 call letters was necessary. KMOX-TV became KMOV-TV. Belo Corp. acquired the station on June 1, 1997. On June 13, 2013, the Gannett Company announced that it would acquire Belo. On December 23, 2013, shortly after the Gannett/Belo deal was approved and completed, Meredith Corporation announced that it would purchase KMOV. In December 2021, Gray Television, Inc. purchased KMOV. KMOV-TV produces and airs News 4 This Morning 4:00 - 7a; News 4 at Noon, News 4 at 5:00, 6:00 and 10:00 and News 4 Weekends. Our morning lifestyle show, Great Day St. Louis airs from 9:00 - 10:00 on Channel 4. KMOV Digital has made significant strides across all multimedia platforms in this market. Content and advertising for various KMOV news, weather, and sports apps make up a large part of KMOV's revenue. KMOV - TV has won hundreds of regional Emmy awards, dozens of local and national Edward R. Murrow awards and other elite awards over the many years in broadcast news. In 2014, Channel 4 celebrated 60 years on the air with a 90-minute special looking back on significant events and personalities through the years.
