Maaike Beerman

Maaike Beerman is a skilled digital marketing specialist with extensive experience in measurement implementations and audience building. Currently at Knab since August 2017, responsibilities include managing analytics across various platforms, implementing GDPR compliant tracking, and enhancing marketing effectiveness through server-side tag management and attribution modeling. Notable achievements include the implementation of a Customer Data Platform (CDP) that enabled cross-device audience building and optimized media spend, and the development of an Online Attribution Model for improved budget allocation. Prior roles include technical web analyst and campaign manager at multiple companies, where Maaike focused on web analytics, data flows, and campaign tracking. Maaike holds a Master of Arts in Media and Culture from the University of Amsterdam and has completed relevant training in tag management and data management platforms.