Drew Ormrod

Drew Ormrod is an accomplished professional with extensive experience in loyalty, membership, and digital marketing. Currently serving as Associate Vice President of Loyalty and Credit at KnitWell Group since November 2024, Drew previously held key positions including Head of Membership at Harley-Davidson Motor Company and Senior Director of Membership at the National Basketball Association, where Drew launched the groundbreaking "NBA ID" fan membership program. Earlier roles include Senior Director of CRM and Loyalty Programs at Luxottica, Senior Vice President of Digital at Edelman, and Partner at OgilvyOne Worldwide. Drew's career began at TBWA\Worldwide, contributing to major campaigns for clients such as Prudential and Morgan Stanley. Educational qualifications include an Executive Program in Business Analytics from The Wharton School, a Master's in Strategic Marketing from CIM, and a Bachelor's in Marketing from Cape Peninsula University of Technology.