Lucia Pedrido is a tech-driven business partner with over 10 years of experience in e-commerce, media, renewables, and technology, where they have excelled at transforming complex challenges into revenue and operational efficiency. In their previous roles, they have successfully blended sales development, operations, account management, and product thinking, achieving substantial results such as boosting conversion rates by up to 30% and enhancing team productivity. Currently pursuing an Executive Master in Digital Business at ESADE, Lucia thrives in multicultural environments and is passionate about learning from diverse teams. They also have a background in industrial engineering and have engaged in specialized programs focusing on innovation and artificial intelligence.
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