Knockout is a London-based creative agency specialising in drinks and spirits.

We help organisations build and evolve brands from the bottle up.

In this category, the brand lives through its physical manifestation. The bottle and packaging are the most powerful expression of the brand, shaping how it is recognised, experienced and shared.

We combine strategic thinking with graphic and structural design to create brands that are both distinctive and deliverable.

A defining part of our approach is developing graphics and structure together, not sequentially. By working in symbiosis, we create coherent brand expressions that carry consistently across bottle, packaging and the wider brand world.

Our work spans:

• visual identity systems
• bottle and packaging design
• gifting and limited editions
• brand worlds across on-trade and off-trade
• retail and activation toolkits

We partner with global drinks organisations including Bacardi, Moët Hennessy and William Grant & Sons.

We also work on brand creation and innovation, helping launch new products and shape new propositions from the ground up.

Founded in 2018, Knockout has built a reputation for delivering highly creative work that translates successfully from concept to real-world production.

Knockout Design & Innovation

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