Ferdinand Williams

Ferdinand Williams is an experienced sales and business development professional with a diverse background spanning over two decades. Currently serving as the Director of Direct Sales for Africa at KnowBe4 since November 2021, Ferdinand focuses on strategic management and performance within the region's sales targets. Previous roles include International Sales Performance Coach and Regional Performance Manager at Absa Group, emphasizing data analysis, sales coaching, and business insights. Prior positions at FNB South Africa and Fundi SA involved managing corporate sales, business development, and large-scale sales processes, alongside people and budget management. Ferdinand holds multiple degrees, including an MBA from Regent Business School, contributing to a solid foundation in business administration and marketing.