Elsa Nurmi is a seasoned professional with extensive experience in commercial excellence, business design, and customer journey management. Currently serving as a Senior Manager at Knowit, Elsa supports Nordic clients in strategy and technology development, leading projects focused on growth and data insights. Previous roles include impactful positions at Business Finland, NutraQ, and the Embassy of Design, where efforts centered on digital transformation, customer acquisition, and business growth. Elsa has held various marketing and communication positions across sectors, emphasizing agility and customer-centric approaches. Educational credentials include an MS in Economics and an MBA in Leadership and Service Design from Aalto University and a Master’s from Turku University of Applied Sciences.
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