Nicole Parfitt

Nicole Parfitt is an accomplished marketing professional with extensive experience in global marketing strategies, particularly within the travel and tourism sector. Currently serving as Marketing Lead at Knowledge Network Corporation since September 2024, Nicole previously held various senior roles at Destination Canada from 2015 to 2024, including Senior Manager of Global Marketing, where oversight of cross-functional teams and strategic marketing initiatives for multiple international markets was a key focus. Notable achievements include receiving the Destination Canada Ambassador Award in 2013 and 2019 and successfully managing significant marketing programs and events. Nicole's foundational education includes a Bachelor of Arts in Radio and Television from Ryerson University.