KNOWN CMO is a commercial strategy and brand leadership practice for founder-led and investor-backed consumer brands in beauty, wellness, and consumer health.

Commercial strategy is the business underneath the brand: positioning, pricing, channel strategy, customer acquisition, team structure, and the systems that turn growth into something repeatable. Most companies treat brand strategy and business strategy as separate conversations. The ones that break through do not.

The founders, CEOs, and operating partners who come to KNOWN are not looking for more advice. They need experienced judgment close enough to the decisions shaping the business to determine what matters most, fix what cannot wait, and prepare the company for what comes next.

When you engage KNOWN CMO, you work directly with founder Karima Holland McDaniel: nearly twenty years across global enterprise organizations, founder-led brands, and private equity environments, with the range to operate from brand restage to market expansion and the judgment to know which the moment requires.

Engagements range from ongoing Strategic Advisory and embedded Fractional CMO/CCO leadership to fixed-scope work like the Brand Diagnostic and the 90-Day Brand Sprint.

If the next phase is asking more of the business than it is built to handle right now, let's talk.

KNOWN CMO.

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KNOWN CMO.

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