Simran Vaid

Simran Vaid is a data-driven marketing professional currently serving as the Director of CRM & Loyalty at Rakuten Kobo Inc., where they lead marketing strategy across various traditional and digital channels. Previously, Simran held senior marketing roles at WW, FreshBooks, and Canadian Chiropractic Association, focusing on member engagement, retention, and lifecycle marketing. Simran has experience managing marketing initiatives for global brands, including the development of loyalty programs and onboarding strategies, while consistently prioritizing user experience and customer success. They have a strong background in data analysis and optimization, having begun their career in financial services and loyalty marketing. Simran is actively pursuing education at The University of Northampton.