Daniel Wang is a seasoned professional in consumer insights and marketing research, currently serving as a Senior Consumer Insights Analyst at Kohler Co. since January 2024. Prior experience includes a role as a Senior Research Analyst at aytm from July 2021 to December 2023, where exceptional communication and project management skills were demonstrated while handling multiple high-value projects. At Fraunhofer USA Inc., from November 2016 to July 2021, Wang contributed to a 25% revenue increase as a Brand Specialist by analyzing market entry points and enhancing data visualization for presentations. Earlier experience as a Marketing Intern involved leading creative projects to uphold brand guidelines and conducting secondary research on market growth opportunities. Daniel Wang holds a Master’s degree in Marketing Research and a Bachelor’s degree in Advertising, both from Michigan State University’s Eli Broad College of Business.
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