Imane Adoua

Imane ADOUA is an experienced marketing and pricing strategist currently serving as the EMEA Head of Marketing-Pricing & Data Strategy at Kohler since January 2020, collaborating with the leadership team to tackle complex strategic challenges. Previously, ADOUA held the role of Head of Pricing & Marketing Intelligence PLT at Continental, where responsibilities included leading pricing strategy and business intelligence. ADOUA's career also features roles such as Senior Frameworks Pricing Project Manager at Office Depot and Head of Promotion at Groupe Casino, focusing on pricing strategies and promotional forecasting. ADOUA began professional experience as an Economist at Bank Al-Maghrib. ADOUA holds an engineer's degree in Statistics & Applied Economics and is currently pursuing a degree in Digital Transformation Strategy from Ecole Polytechnique Executive Education.