Beth Buczynski

Beth Buczynski serves as the Analytic Test Planning Lead at Kohl's since January 2022, where responsibilities include managing the Test Planning process for marketing analytics and ensuring that learning needs are met through experimental design. Buczynski previously held several roles at Kohl's Department Stores, including Senior CRM Analyst and CRM/Direct Marketing Decision Analyst, where contributions involved analyzing marketing campaign trends and coordinating complex direct mail and digital campaigns. Earlier experience includes a Senior Marketing Analyst position at Coldwater Creek, Inc., and a Senior Marketing Analyst role at Fingerhut, where campaign management and customer acquisition strategies were a focus. Beth Buczynski holds a BA in Communications from the University of Minnesota Duluth.