Lexy O'Keefe

Lexy O'Keefe has extensive experience in social and cultural insights, community management, and digital marketing. At Kohl's from June 2019 to January 2023, Lexy served as Manager of Social and Cultural Insights & Community Management, leading the Social Insights and Engagement team while focusing on data collection and actionable insights. Prior roles at Kohl's included Assistant Manager and Senior Strategist, where Lexy developed community engagement strategies and social content strategies, respectively. Lexy also contributed to social marketing at Bling Jewelry and gained foundational experience through various internships at CollegeFashionista, highlighting skills in content creation and brand partnerships. Lexy graduated with a Bachelor of Science in Communication and Media Studies from Florida State University, where involvement included leadership roles in public relations and dance.