Prachi Sharma

Prachi Sharma is a Senior Measurement Analyst at Kohl's, specializing in Marketing Analytics since September 2022. Previously, Prachi served as Engagement Manager at Carlson Analytics Lab, leading a team in developing demand forecasting processes and conducting customer journey analyses. Prachi also worked as a Data Science Consultant, executing sentiment analyses and addressing barriers to medical interventions. Prior experience as a Business Technology Analyst at ZS included designing A/B testing frameworks, developing predictive models, and improving customer experience strategies. With a Master’s degree in Business Analytics from the University of Minnesota and a Bachelor’s degree in Electronics and Communications Engineering from Thapar Institute, Prachi possesses a strong foundation in data analysis and technology.