Shereen Basma is an accomplished professional with extensive experience in the fashion industry, currently serving as Chief Product Officer, Chief Operating Officer, and Buying and Retail Director at Koibird since May 2018. Prior to this role, Shereen worked as a Buying Consultant from January 2017 to July 2020, and held positions such as Head of Buying at Boutique 1 Group LLC and Buying and Merchandising at Harvey Nichols. With a strong foundation in buying as a Senior Buyer at Matches from 2000 to 2007, Shereen possesses a comprehensive understanding of product strategy and retail operations. Shereen holds a BA Hons in Fashion from the University of the Arts London, earned between 1994 and 1998.
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