KOIBIRD
Shereen Basma is an accomplished professional with extensive experience in the fashion industry, currently serving as Chief Product Officer, Chief Operating Officer, and Buying and Retail Director at Koibird since May 2018. Prior to this role, Shereen worked as a Buying Consultant from January 2017 to July 2020, and held positions such as Head of Buying at Boutique 1 Group LLC and Buying and Merchandising at Harvey Nichols. With a strong foundation in buying as a Senior Buyer at Matches from 2000 to 2007, Shereen possesses a comprehensive understanding of product strategy and retail operations. Shereen holds a BA Hons in Fashion from the University of the Arts London, earned between 1994 and 1998.
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KOIBIRD
KOIBIRD is a go-to retail destination for new and unique fashion finds. Located in Central London’s Marylebone, our concept store and website aim to shine a light on untapped treasures from both home and abroad. Founded by seasoned traveller Belma Gaudio, her aim is to bring an element of discovery and joy back into shopping, and inspire adventure-seeking, fashion-loving women like herself. Each season KOIBIRD curates themed edits, taking inspiration from travel destinations to art to film and reinvents the store interiors to reflect each theme. Over the past 18 months, we’ve unpicked Californian to Korean style. Alongside our core resort and ski offering, we highlight a roster of new ready-to-wear designers, exclusive homeware and niche organic and natural beauty brands. We are proudly a fur and exotic skin-free business and work with far-flung brands to preserve artisanal craftsmanship and give back to local communities. At KOIBIRD, we propagate print and champion colour – whether at home or OOO, from a far-flung beach to snowy ski slopes. Curious, curated and considered, our evolving edit - from cult swimwear brands to witty accessories - has your sartorial needs covered, 365 days a year.