Mo M.

Mo M. has worked in a variety of roles in the marketing and data management industry. In 2022, Mo M. began their role as Head of Growth for KoinBasket. Prior to that, Mo M. was the Head Of Global Marketing (Performance) for XT.COM Exchange from 2019-2022, where they were responsible for ensuring peak performance output from various markets with reference to the engagement on crypto exchange. From 2014-2019, Mo M. was the Senior Data Strategist for Etisalat, where they handled the SMB & B2B portfolio and implemented Bluekai DMP on website & mobile app. From 2010-2014, Mo M. was the Sr. DMP Consultant for Weborama, where they developed overall strategy and approach for User Acceptance Testing, oversaw DMP segment creation process, and partnered with Online Media & Analytics teams to develop use cases across DMP segments. From 2006-2010, Mo M. was the Data Management Platform Consultant for JDA Software, where they proactively identified new data opportunities and presented new opportunities to internal stakeholders.

Mo M. has an educational background in computer science. Mo obtained a Bachelor of Technology - BTech from Jawaharlal Nehru Technological University and a MS in Computer Engineering from Arizona State University. In addition, they have several certifications, including a Doubleclick Certified Quality Analyst from Google obtained in September 2016, a Google Tag Manager obtained in January 2016, a Google Certified AdWords Professional obtained in September 2016, a Google Certified Analytics Individual Qualification, a Lean Six Sigma Master Black Belt from Global Association for Quality Management (GAQM), a Project Management Professional (PMP) from Project Management Institute, and a Six Sigma Master Black Belt from TÜV SÜD.