Kokoro is an award winning independent insights agency. Our team of human understanding experts create impact for a diverse range of businesses - from start ups to super brands. Kokoro specialises in customer segmentation, proposition development and brand + comms.

Winners of MRS Best Agency 2022, plus AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. 

Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. 

The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view.  

Our key proprietary frameworks include 5Drivers and FeelFactor.

Advertising

Consulting

Consumer Services

Marketing

Professional Services

Research

Kokoro Global

Kokoro Global's headquarters in St Albans, United Kingdom

Alison Bainbridge

Sophie Graystone

Mike Wallis

Natalie Geddes

Anna Lewis

The Research and Insights Team at Kokoro Global is dedicated to uncovering deep consumer insights through advanced methodologies and proprietary frameworks such as 5Drivers and FeelFactor. They specialize in customer segmentation, proposition development, and brand communications. Leveraging tools like The Score, they provide real-time, data-driven recommendations that guide strategic decision-making for businesses, from startups to globally recognized brands. Their expertise transforms genuine customer emotions into actionable strategies, ensuring that brands resonate deeply with their audiences.

Research and Insights Team

Kokoro Global

Org chart

Teams

Research and Insights Team

Offices

Kokoro Global

Org chart

Teams

Research and Insights Team

Offices

Related companies