Fernando Machuca has a diverse work experience spanning over two decades. Fernando began their career in 2000 at Alapar Comunicación, where they worked as a Direction de proyectos interactivos until 2011. Fernando then joined Freshout in 2011 as an Interaction Designer, a role they held until 2014. In 2016, they served as CEO & Founder of Bazzar mx before transitioning to Empathia as a Product Designer in the same year. At Empathia, Fernando focused on solving problems related to process simplification and communication human-interface using principles of user experience and user interface design software. In 2017, Fernando joined Kong Inc. as a Lead Brand & Communications Designer and also took on the role of Brand Design Lead.
From 1997 to 2001, Fernando Machuca attended Centro Universitario de Arte, Arquitectura y Diseño, where they obtained a Bachelor's degree in Design for Graphical Communication.
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