Fred Bendaña is an accomplished executive leader and Chief Commercial Officer at Kooth Digital Health, where they continue to drive innovation in the digital health sector. Previously, they served as Vice President and General Manager of Enterprise Sales and Buyer Enablement at Evernorth, leading teams focused on health plans and employer clients. Their extensive background includes roles such as Executive Director at Maritz, where they managed key partnerships and contributed to thought leadership within the marketing industry. Additionally, Fred held the position of Adjunct Professor at Washington University in St. Louis, developing executive education programs centered on workforce engagement strategies. Fred earned an MBA from Washington University in St. Louis - Olin Business School.
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