Tom Hoare

Tom Hoare is a seasoned copy professional with extensive experience in brand identity, creative strategy, and content creation. Currently serving as a Copy Director at Koto since March 2023, Tom previously held the position of Senior Copywriter at ico Design Partners from January 2018 to April 2023, contributing to a range of brands in an award-winning design studio. Experience includes crafting messaging for major international brands at Born Group, editing and publishing a globally recognized magazine, and producing content for luxury brands and technology companies at Appnova. Additional roles include shaping Audible’s Tone of Voice and providing editorial assistance at Harvard University Press. Tom holds an MLitt in Literature and a BA in English Literature with Geography from the University of Glasgow.