Ferdaousse Atfi

Ferdaousse Atfi is a Marketing Manager at KOTRA Casablanca, specializing in the expansion of Korean brands into North Africa. They co-founded Kaydo Jewelers, a luxury diamond jewelry house, and also founded SCLPTR, a modern athleisure brand. Educated at Eastern Mediterranean University, they earned a Master's degree in Communication and Media Studies and a Bachelor's degree in Public Relations, Advertising, and Applied Communication. Ferdaousse combines creativity and strategy in branding, focusing on luxury and lifestyle markets.