Lorena Horowicz is an experienced professional with over 10 years in digital products and technology, currently serving as the Head of Marketing at Kovix. They have a strong background in industrial design, which paved the way for their transition into digital product management. Lorena has held various leadership roles across the private and public sectors, specializing in process optimization and project management, while achieving significant user engagement improvements. They have also contributed to education as an Industrial Design Professor at UADE. Lorena is pursuing an Executive MBA from IAE Business School to further enhance their skills in leadership and entrepreneurship.
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