Sam Burns

Sam Burns is the Global Chief Marketing Officer at KPMG International, with over thirty years of experience in leading marketing for prominent professional services firms. Previously, Sam served as Chief Marketing Officer at KPMG UK and held positions at Ernst & Young, including Brand Director and Marketing Director for the UK and Ireland. A creative strategic thinker, Sam is recognized for developing impactful marketing programmes that yield strong ROI and foster collaboration across diverse teams and stakeholders. Sam has been acknowledged in Marketing Week's Top 100 Marketing Leaders for three consecutive years, from 2020 to 2022. Sam holds a Bachelor of Arts degree in Drama and Dramatics/Theatre Arts from the University of Wales, Aberystwyth.